"The 5AM Club: Own Your Morning. Elevate Your Life" by Robin Sharma is a self-help book that focuses on the importance of waking up early and utilizing the early morning hours to improve productivity, achieve personal growth, and lead a more fulfilling life. The book provides practical strategies and techniques to develop a morning routine that includes exercise, meditation, goal-setting, and learning, all aimed at maximizing potential and achieving success in various aspects of life.