"The 7 Disciplines of Relationship Marketing" is a book that explores the concept of relationship marketing and its impact on businesses. Written by William J. Dolan, the book delves into the idea that building strong relationships with customers is the greatest marketing strategy in history. It provides insights and strategies on how companies can harness the power of relationship marketing to transform their organizations, culture, and ultimately, themselves. The book offers practical advice and real-life examples to help readers understand and implement relationship marketing principles in their own businesses.