"Traction: Get a Grip on Your Business" by Gino Wickman is a book that focuses on helping entrepreneurs and business owners gain control and traction in their businesses. The book provides a practical framework called the Entrepreneurial Operating System (EOS), which helps businesses clarify their vision, set goals, and implement effective processes and systems. It offers insights and tools to help businesses overcome common challenges, improve team communication and accountability, and ultimately achieve their desired results.