"Good to Great: Why Some Companies Make the Leap and Others Don't" by Jim Collins is a book that explores the factors that differentiate successful companies from their mediocre counterparts. Collins and his research team analyzed a vast amount of data to identify companies that experienced sustained and exceptional growth over a 15-year period. The book delves into the characteristics and strategies that these companies employed to transform themselves from good to great. It provides valuable insights and actionable advice for business leaders and entrepreneurs looking to achieve long-term success and outperform their competitors.