"Shoe Dog" is a memoir written by Phil Knight, the creator of Nike. In this book, Knight shares his personal journey and the challenges he faced while building one of the world's most iconic and successful brands. He provides insights into the early days of Nike, from selling shoes out of the trunk of his car to the company's growth into a global powerhouse. The book offers a behind-the-scenes look at the business strategies, marketing tactics, and personal experiences that shaped Nike's success. It is a story of entrepreneurship, perseverance, and the power of a strong brand.