The book "The Sure-Fire Way To Build A Memorable Brand While Monetizing Your Expertise In The Process" by Justin Burns is a guide to help individuals and businesses create a strong and memorable brand while also leveraging their expertise to generate income. The book provides strategies and techniques for developing a unique brand identity, building a loyal customer base, and effectively monetizing one's knowledge and skills. It covers topics such as branding, marketing, sales, and business development, offering practical advice and actionable steps to help readers establish themselves as experts in their field and achieve financial success.